| ILLUSTRATION NO. |
DESCRIPTION |
PAGE NO. |
HYPERLINK |
| F-1 |
Picture of George Pappas |
1 |
NOT AVAILABLE |
| A-1 |
Picture of Harriett Smiley & Karyn Stewart |
2 |
www.The5Ps.com/LEM/Illustration_A-1.pdf |
| 1-1 |
Marketing From Concept to Profit |
9 |
www.The5Ps.com/LEM/Illustration_1-1.pdf |
| 1-2 |
Graphic within text and fits into 1 page |
18 |
www.The5Ps.com/LEM/Illustration_1-2.pdf |
| 1-3 |
Marketing Strategy graphic |
21 |
www.The5Ps.com/LEM/Illustration_1-3.pdf |
| 1-4 |
Product Development Cycle chart |
51 |
www.The5Ps.com/LEM/Illustration_1-4.pdf |
| 1-5 |
5 Ps Circle |
53 |
www.The5Ps.com/LEM/Illustration_1-5.pdf |
| 1-6 |
Picture of GUI Interface |
67 |
www.The5Ps.com/LEM/Illustration_1-6.pdf |
| 1-7 |
Picture Showing function & aesthetic appeal |
70 |
www.The5Ps.com/LEM/Illustration_1-7.pdf |
| 1-8 |
The Look & Feel graphics |
73 |
www.The5Ps.com/LEM/Illustration_1-8.pdf |
| 1-9 |
Picture of an artist’s palette |
76 |
www.The5Ps.com/LEM/Illustration_1-9.pdf |
| 1–10 |
Deliberate process oriented thought |
77 |
www.The5Ps.com/LEM/Illustration_1-10.pdf |
| 1–11 |
Euphoria |
78 |
www.The5Ps.com/LEM/Illustration_1-11.pdf |
| 1-12 |
Productivity |
81 |
www.The5Ps.com/LEM/Illustration_1-12.pdf |
| 1–13 |
Labor Productivity |
82 |
www.The5Ps.com/LEM/Illustration_1-13.pdf |
| 1–14 |
Cost Savings |
84 |
www.The5Ps.com/LEM/Illustration_1-14.pdf |
| 1-15 |
TVI formula |
88 |
www.The5Ps.com/LEM/Illustration_1-15.pdf |
| 1-16 |
IT System Costs |
93 |
www.The5Ps.com/LEM/Illustration_1-16.pdf |
| 1-17 |
Types of Pricing Structures |
99 |
www.The5Ps.com/LEM/Illustration_1-17.pdf |
| 1-18 |
Types of Companies |
100 |
www.The5Ps.com/LEM/Illustration_1-18.pdf |
| 1–19 |
Price Discount by Channel Partner |
100 |
www.The5Ps.com/LEM/Illustration_1-19.pdf |
| |
Brand resource requirements |
102 |
www.The5Ps.com/LEM/ Illustration_1-?? |
| 1-20 |
FedEx logo |
108 |
www.The5Ps.com/LEM/Illustration_1-20.pdf |
| 1-21 |
Motient logo |
110 |
www.The5Ps.com/LEM/Illustration_1-21.pdf |
| 1-22 |
Yahoo! logo |
112 |
www.The5Ps.com/LEM/Illustration_1-22.pdf |
| 1-23 |
FedEx logo |
113 |
www.The5Ps.com/LEM/Illustration_1-23.pdf |
| 1-24 |
DiscoverIT logo |
114 |
www.The5Ps.com/LEM/Illustration_1-24.pdf |
| 1-25 |
Resources to be invested in branding |
118 |
www.The5Ps.com/LEM/Illustration_1-25.pdf |
| 1-26 |
Media Plan |
121 |
www.The5Ps.com/LEM/Illustration_1-26.pdf |
| 1-27 |
Types of Channels |
130 |
www.The5Ps.com/LEM/Illustration_1-27.pdf |
| 1-28 |
Factors for Choosing Channel Partners |
132 |
www.The5Ps.com/LEM/Illustration_1-28.pdf |
| 1-29 |
Selecting Channel Partners |
134 |
www.The5Ps.com/LEM/Illustration_1-29.pdf |
| 1-30 |
Channel Positioning factors |
136 |
www.The5Ps.com/LEM/Illustration_1-30.pdf |
| 1-31 |
The 5 Ps logo - within text and fits into 1 page |
136 |
www.The5Ps.com/LEM/Illustration_1-31.pdf |
| 1-32 |
The 5 Ps logo - within text and fits into 1 page |
142 |
www.The5Ps.com/LEM/Illustration_1-32.pdf |
| 1-33 |
The TUMAC Principle chart |
143 |
www.The5Ps.com/LEM/Illustration_1-33.pdf |
| 1-34 |
Steps to Marketing a New Product |
147 |
www.The5Ps.com/LEM/Illustration_1-34.pdf |
| 1-35 |
Cost Categories chart |
148 |
www.The5Ps.com/LEM/Illustration_1-35.pdf |
| 1-36 |
Imagine If Umbrella |
162 |
www.The5Ps.com/LEM/Illustration_1-36.pdf |
| 1-37 |
The Creative Solution Mode |
167 |
www.The5Ps.com/LEM/Illustration_1-37.pdf |
| 1-38 |
Promo Communiqué Structure |
210 |
www.The5Ps.com/LEM/Illustration_1-38.pdf |
| 1-39 |
The Message: Idea 1 – Message 1 |
214 |
www.The5Ps.com/LEM/Illustration_1-39.pdf |
| 1-40 |
The Message: Idea 2 – Message 1 |
214 |
www.The5Ps.com/LEM/Illustration_1-40.pdf |
| 1-41 |
The Message: Idea 1 – Message 2 |
214 |
www.The5Ps.com/LEM/Illustration_1-41.pdf |
| 1-42 |
Image Comparisons: Name Recognition |
215 |
www.The5Ps.com/LEM/Illustration_1-42.pdf |
| 1-43 |
Image Comparisons: Outcome or Amalgamation |
215 |
www.The5Ps.com/LEM/Illustration_1-43.pdf |
| 1-44 |
Image Comparisons: Name Represents |
215 |
www.The5Ps.com/LEM/Illustration_1-44.pdf |
| 1-45 |
Advertising components |
227 |
www.The5Ps.com/LEM/Illustration_1-45.pdf |
|
BLANK SPACE |
230 |
|
| 1-46 |
Product Life Cycle Curve |
241 |
www.The5Ps.com/LEM/Illustration_1-46.pdf |
| 1-47 |
Customer Service |
258 |
www.The5Ps.com/LEM/Illustration_1-47.pdf |
| 1-48 |
Mix Impact Over Time |
261 |
www.The5Ps.com/LEM/Illustration_1-48.pdf |
